Bryce Roholt

Contact Information

Biography

Bryce Roholt is the Feed & Animal Health Division Marketing Manager at Intermountain Farmers Association (IFA), where he oversees both the Animal Health and Feed categories across the cooperative’s operations. In this role, Bryce combines a deep understanding of livestock production systems with strategic marketing and educational outreach aimed at supporting producers throughout the Intermountain West.

Bryce’s journey with IFA began in 2015 at the Logan IFA Country Store, where he worked closely with local producers and ranchers through 2019. That same year, he was recruited to join Utah State University’s Agricultural Experiment Station, where he contributed to applied research and extension efforts before returning to IFA in 2024 to lead marketing initiatives in feed and animal health.

Bryce holds a B.S. in Natural Resources from Utah State University, along with a minor in Animal and Dairy Science. He is currently completing an M.S. in Animal, Dairy, and Veterinary Science at USU, with research focused on bovine nutrition and reproduction. His academic and professional background reflects a lifelong passion for the cattle industry and a commitment to preserving the agricultural heritage of the region.

Through his leadership at IFA, Bryce works to bridge the gap between research and on-the-ground application—providing producers with reliable products, timely insights, and the support needed to meet the evolving challenges of modern ranching.